Customer perspective
Retail and hospitality experience have taught me to pay attention to how people navigate spaces, ask questions and make decisions.
Curious by Nature. Driven by Possibility.
Fashion Management student at IU International University, based in Karlsruhe. Exploring the industry through retail experience, customer interaction and an open mind.
Explore my experience ↗I'm Anna, a Fashion Management B.A. student at IU International University, based in the Karlsruhe region of Germany. I'm interested in what connects a fashion brand's identity with the way people actually experience it.
My work in fashion retail at C&A gives me first-hand exposure to customers, products and everyday store operations. Earlier hospitality experience strengthened my interest in service, communication and the details that shape an experience.
I enjoy drawing, illustration and visual concepts. I use this portfolio to explore how observation, creative thinking and fashion management can inform one another.
I'm still learning, and that's part of my approach: staying curious, questioning assumptions and exploring where fashion, business and creativity meet.
Cash register duties, work in the merchandise area and stockroom.
Customer-facing work in a hospitality environment.
Hospitality service, barista work, cash handling, hygiene standards and teamwork.
Customer-facing work and assistance with ice cream production.
Assisted with training sessions and gained experience in creative work.
Assisted with graphic design.
Bachelor of Arts (B.A.) · Focus on marketing and management · Currently in semester 6 of 9.
Final grade: 1.9 · Awards in English and art, including the Otto Dix Art Award.
Creativity has always been part of how I explore the world. From drawing and illustration to collage and photography, I enjoy working with images, ideas and different points of view.
An ongoing interest in making ideas visible, supported by my art background and school awards.
Creative interests that allow me to observe, combine and reinterpret visual details.
Experiences with a school newspaper, student representation and fostering cats for Katzenhilfe Karlsruhe.
A selection of my own creative pieces will be added here as the portfolio develops.
I combine a developing understanding of fashion business with hands-on customer experience and a strong interest in visual communication.
Retail and hospitality experience have taught me to pay attention to how people navigate spaces, ask questions and make decisions.
Through independent portfolio work, I practise qualitative observation, structuring insights and distinguishing findings from assumptions.
I enjoy turning observations into exploratory marketing, customer experience and brand concepts, with clear reasoning behind each proposal.
Drawing, illustration and presentation design help me express complex ideas through restrained, readable visual systems.
German — Native / English — C1 / French — A2 / Swedish — A1
A space for independent fashion projects, visual explorations and new ideas. Projects are currently being revisited and will be added here as they develop.
Fashion concepts, creative research and visual stories — thoughtfully developed and presented here soon.
Portfolio in progressCuriosity. Connection. Continuous growth.
Explore my education, professional experience and skills in a concise CV.
For professional and networking purposes.
I'm always happy to exchange ideas and connect with people working in fashion, retail and business.
Karlsruhe Region, Germany