ZARA — Beyond the Label
An independent brand analysis exploring identity, positioning and the gap between visual simplicity and effortless shopping.
Explore the case study ↗Published · Independent conceptAnna Steinbusch / Personal PortfolioFashion.
Fashion.
Business.
People.
Curious by Nature. Driven by Possibility.
Fashion Management student at IU International University, based in Karlsruhe. Exploring the industry through retail experience, customer interaction and an open mind.
Explore my experience ↗01 / About me
Curiosity meets direction.
Hi, I'm Anna — a Fashion Management student at IU International University, working towards a Bachelor of Arts (B.A.). I'm based in Karlsruhe, Germany.
Fashion interests me for the ideas, people and business decisions behind it. Alongside my studies, I work at C&A in fashion retail. Earlier customer-facing roles in hospitality taught me about service, teamwork and day-to-day operations.
My background also includes design, illustration and creative projects. I'm exploring where business and creativity meet — and looking to connect with people across the fashion industry.
02 / My journey
Experience & Education
Sep 2026 — Present
C&A · Retail Assistant
Cash register duties, work in the merchandise area and stockroom.
Jul 2026 — Oct 2026
laRose · Sales Associate
Customer-facing work in a hospitality environment.
Nov 2024 — Jan 2026
MAUK Gartenwelten · Student Employee / Service
Hospitality service, barista work, cash handling, hygiene standards and teamwork.
Jun 2024 — Aug 2024
die Eismacher · Service Assistant
Customer-facing work and assistance with ice cream production.
Nov 2022 — Jun 2023
Musik- und Kunstschule Bruchsal · Assistant
Assisted with training sessions and gained experience in creative work.
May 2022
BE! Record Productions GmbH · Design Internship
Assisted with graphic design.
Feb 2024 — Expected Jan 2028
IU International University · Fashion Management
Bachelor of Arts (B.A.) · Focus on marketing and management · Currently in semester 6 of 9.
2015 — 2023
Heisenberg-Gymnasium Bruchsal · Abitur
Final grade: 1.9 · Awards in English and art, including the Otto Dix Art Award.
More than one perspective.
Creativity has always been part of how I explore the world. From drawing and illustration to collage and photography, I enjoy working with images, ideas and different points of view.
Visual expression
Drawing & illustration
An ongoing interest in making ideas visible, supported by my art background and school awards.
Exploration
Collage & photography
Creative interests that allow me to observe, combine and reinterpret visual details.
People & community
Beyond the page
Experiences with a school newspaper, student representation and fostering cats for Katzenhilfe Karlsruhe.
A selection of my own creative pieces will be added here as the portfolio develops.
Skills & Languages
PowerPointExcelCanvaInstagramMicrosoft WordPython · basicCustomer serviceRetail operationsGraphic design exposure
German — Native / English — C1 / French — A2 / Swedish — A1
05 / Selected work01 / Beyond the Label · Brand Management 02 / The Story Behind the Campaign · Fashion Marketing Creative practice
The Fashion Perspective.
Independent explorations of fashion business, brand strategy and the customer experience. Each project brings research, observation and creative thinking together.
The Art of Everyday
A product-only fashion campaign concept built around three moments: BEGIN, MOVE and BECOME. Strategy, storytelling and AI-generated editorial visuals.
Explore the campaign ↗Published · Independent conceptIllustration · Collage · Photography
A curated selection of original pieces will be added here.
Not yet published“There's always more to discover.”
Curiosity. Connection. Continuous growth.
My journey, at a glance.
Explore my education, professional experience and skills in a concise CV.
For professional and networking purposes.
Let's start a conversation.
I'm always happy to exchange ideas and connect with people working in fashion, retail and business.
Karlsruhe Region, Germany